Your friends and family are often passengers in your life. They are sitting in the car when you are lost and too proud to ask for directions. They bail you out when you are short of cash.
If your family and friends are just spectators, the advice is pretty spot on. Free advice is worth every penny.
For the people whose family are more caring, it is usually helpful to notice if those people are rolling their eyes or slapping their forehead. They may not be top achievers but they know if you are an idiot.