Thinking aloud.

Perhaps people listening to "gurus" are similar to conspiracy theorists who need the world to fit into their mental model.

Many want the blue pill (Spoiler! The protagonist in Matrix chose the other one.) where life follows a script within a framework.

We hope to have a happy ending. (Spoiler! The protagonist in Matrix and his lover died in the final movie.) Life is complicated and perhaps we should not stick to a genre. Or as adults, we should be skeptical of writers of simplistic tales.