Most people work to attain a dream. The new smartphone, watch (or smartwatch) or car is supposed to be final period in the scorecard. Except that the game of life takes a lifetime to play.
If you have a car, you will soon desire a sport car to get to your destination faster.
Then a convertible to feel the wind in your hair.
Then an e-vehicle to understand what the fuss is about.
There are also people who want the mindless competition.
"I refuse to join any club that would have me as a member." - Groucho Marx
Occasionally, we also see a new toy that scratches an unknown itch. My mother asked for a smartphone when she saw people using smartphone to watch videos.