I don't think the issue is too much freedom. It is that today too many bad actors are creative enough to weaponize anything.

If coke allow emojis, 🤮 has to be blocked.

What about this 🤑?

What about this 🦷 ?

So what is the plan, use only smiling emojis?

There will be people trying to hack the emojis. Or complain that your emojis are biased due to their skin tone.

It is a chance to embarrass an MNC or insult a group of people.