All the sleep deprivation, dietary restrictions is just a means to control you. You can't fight back when you are sleepy or hungry (or horny). Or your anger will be easily misdirected.

This is like the idiot that blasts his music for the rest of his neighbours or public to hear. It is probably helping with his boredom or stress but it is just noise to the rest of us.

It is just a new wave of colonization. The natives will buy useless trinkets. Get rip off in some unseen ways. Except that this time "drugs" are sold as sage advice.